| A Fresh Approach for Geoffrey Nathan |
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Geoffrey Nathan is sure to turn heads after July one with the launch of an innovative marketing campaign,newly designed website and creative PR/event initiatives planned for the coming twelve months.Operating in Sydney since 1992 Geoffrey Nathan has recently decided to take a new and innovative interest in their marketing communications, overall branding and image identity. The newly launched “Thanks Geoffrey” campaign is geared toward injecting a fresh personality and life into the Geoffrey Nathan Corporation that its candidates can strongly identify with. The marketing message is simple – more jobs, less tax, no worries! This statement essentially highlights that GN is all about helping candidates find work and allows them to take home more of the money they earn each week. The new campaign is designed to be fun, innovative and educational without stereotyping and displaying ‘backpackers’ in traditional beach or common tourist scenes. A fresh outlook and new management approach has been the driving force behind the re-vamp of this well established organisation. Directed by a new and energetic General Manager, Ben Evans who is supported by a young and vibrant team; Geoffrey Nathan is now getting the attention, direction and dedication it requires to take this organisation to the next level. A focus on marketing and a new workforce is not the only item on the agenda for this growing company.Having recently received recognition from the ATO (Australian Taxation Office) regarding the way the company administers LAFHA (Living Away From Home Allowance) has boosted Geoffrey Nathans confidence allowing it to push forward at a rapid rate. Geoffrey Nathans strong desire to educate the market on the relevance of the solutions it provides and to build ongoing meaningful relationships with its candidates & clients seems to be the key to its increasing success. Geoffrey Nathan has seen a boost in sales of 80% over the last twelve months and is looking forward to continuing this pattern. As all of this new activity ramps up over the coming months and Geoffrey Nathan experiences unceasing success, it’s clear that this company is fast becoming a dynamic force to be reckoned with. If you would like further information on Geoffrey Nathan simply log on to www.geoffreynathan.com or call Kelly McKane, Marketing Manager on 02 8022 8020. |
